Several years ago, Buick completely re-envisioned itself and pulled away from a bit of a negative stigma that started to circulate around the brand. Buick vehicles were modern and stylish and new, and they have rapidly increased in popularity in the years since. Now, Buick is introducing the next era, which all started with a fresh spin on the brand’s iconic tri-shield badge – which you can see being sketched below – and was followed up by the introduction of the Wildcat EV, which introduced the brand’s new design language. Finally, the next era of Buick has been wrapped up with a new tagline and ethos which they have dubbed “Exceptional by design,” as well as a brand campaign to go with it.
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What’s next for the Buick brand?
This year Buick already introduced the brand-new Envista as well as the all-new Envision and Encore GX with their mid-generation refreshes. Each of these are huge steps towards the future of the brand as they are adopting the new Exceptional by design ethos. Buick has already established itself as the fastest growing mainstream brand in the industry throughout 2023, thanks in large part to 70% of the automaker’s sales coming courtesy of customers new to the marque. These three new vehicles and whatever comes next only look to solidify that incredible foundation.
Speaking of whatever comes next, while details are scarce, we do know that the Buick Enclave is next on the docket. The 2025 model year will see the birth of the crossover’s third generation as it gets completely redesigned to adhere to this new design philosophy. We expect details regarding the new vehicle to become available sometime in the next few months, so be sure to check back often for updates as we’ll be filling you in right here on the blog as soon as we hear anything.
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