Several years ago, Buick completely re-envisioned itself and pulled away from a bit of a negative stigma that started to circulate around the brand. Buick vehicles were modern and stylish and new, and they have rapidly increased in popularity in the years since. Now, Buick is introducing the next era, which all started with a fresh spin on the brand’s iconic tri-shield badge – which you can see being sketched below – and was followed up by the introduction of the Wildcat EV, which introduced the brand’s new design language. Finally, the next era of Buick has been wrapped up with a new tagline and ethos which they have dubbed “Exceptional by design,” as well as a brand campaign to go with it.
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